Welcome To The Number 1 Online Academy For Independent Artists In Over 80 Countries
Welcome To The Number 1 Online Academy For Independent Artists In Over 80 Countries

Welcome To The Roadmap To

1 MILLION STREAMS

The Roadmap To 1 Million Streams will allow you to:
  • Take your music from zero to 1 million streams in a step by step clear process.
  • Grow a genuine, authentic fanbase thatcares about you and your music.
  • Monetise your music career and create a return on investment for your art.

Welcome To The Roadmap To

1 MILLION STREAMS

The Roadmap To 1 Million Streams will allow you to:
  • Take your music from zero to 1 million streams in a step by step clear process.
  • Grow a genuine, authentic fanbase thatcares about you and your music.
  • Monetise your music career and create a return on investment for your art.

+ 5000

STUDENTS

+80

COUNTRIES WORLDWIDE

+ 10 MILLION

YOUTUBE VIEWS

Learn how here:

“In 8 months, I went from zero to 1.3 million streams on Spotify and 50k+ followers on Instagram” 

Sam and Sounds

Independent Artist
.
“When I released my debut EP, two months later I had over 250k streams on Spotify”

Telco

Independent Artist
.
“One of the key things that sets Damian apart, is that he genuinely cares about people on a human level and that’s rare in the music industry”

Kelsey Colbert

Independent Artist

Are you about to

release your music?

You'll recognise this scenario...

What people think 
musicians do...

People tend to think you spend your time just in the studio and then miraculously your music appears on Spotify with a full fanbase ready to stream.

What musicians 
actually do...

This is more like it. Making music is just one component of your release strategy and your work as an artist in the independent era.  Everything feeds into each other and the more successful you are at more elements, the easier it is to grow and scale.

The Secret To Achieving

1 Million Streams

It has never been easier to reach 1 Million Streams on your music independent of a label.

 Over the past 20 years, I've helped 100+ artists achieve success in the music industry.  I know what it takes to achieve millions of streams whilst building a genuine fanbase (this is the key bit - streams on their own mean nothing without building the fanbase alongside). 

The real fact is though, there is no secret.  This is all you need:
  • Great music 
  • Building on social media consistently
  • ​Learning how to navigate getting playlisted on Spotify Editorials
  • ​Continually bringing value based content
  • ​Learning how to network effectively with everyone you meet
  • ​Repeating the system 
That's all.  I can guarantee that if you follow these 6 steps, your music will succeed.  You'll have genuine fans where your music has changed their life and incredible opportunities will open up 😊

But as with everything, getting started, bringing high quality and consistently creating is the challenge we will overcome together.

The Challenges Of

Being An Artist

There are challenges to overcome as an artist, it isn't plain sailing. 

❌ It's not easy to create incredible music that connects with potential fans.
❌ It feels daunting to learn how social media works and how you can organically growth hack.
❌ You may find judgement from friends and family who think you need a 'safe job'
❌ You have to work out your WHY and showcase this consistently.
❌ You have to learn advertising structures like Facebook and Instagram advertising.
❌ You'll worry that you're not good enough. 
❌ You'll be at the mercy of algorithms.

And you'll have to do all of this (and a lot more) whilst juggling your current life, avoiding burnout and enjoying the journey.  Releasing music isn't easy and it takes a lot of work.  But it's also incredible and you have the ability to completely change a fan's life through music. 

Whilst numbers are great, this is what we do it for.

The real secret is following a system to allow you to navigate the hard times and continually push towards success.

And that's what I'm here for 😊

Are you feeling overwhelmed?

You’re ready to create your music and release it into the world.  You’re protective over your music and want to make sure it gets heard by the right people so you can build a dedicated fanbase.

You’ve done some searches online and there is SO much to do and think about and you’re wondering how you’re going to get everything done because you don’t want your release to fail. 

Thankfully I have a proven step by step system to help you navigate the overwhelm and make sure your release day is a success.

It’s not your fault.

The problem right now is that everywhere you turn, people are trying to sell you onto fake botted playlists, get you fake followers and actually harm your algorithm rather than help. I don’t stand for that.

My strategy is real and easily actionable in clear steps to support you along the way. I prioritise real fans, not fake ‘social proofed’ numbers. Anyone can get fake data, I promise you it doesn’t help you to feel proud about your music and career.

There are also ‘gurus’ who want to charge you something insane (with a price that normally ends in a 7!) for basic information that you can find on YouTube. I dislike this and I’ll tell you why. 

My name is

Damian Keyes...

I founded the World’s Largest Set of Music Colleges, BIMM.

This is a set of music colleges valued at over $300M (no BS, you can look it up!). I’m not saying this to flex, I’m saying this so you know I don’t need to be charging you a ridiculously inflated price to pay my bills.

I have over 160k subscribers and over 10 million views on YouTube where I provide free content and over 50k followers on Instagram.

I put my money where my mouth is when it comes to building a trustworthy reputation.

I have set up The Roadmap To 1 Million Streams to make sure you have a proven system that WORKS.

No BS, no false promises, just a straight forward step by step process for you to follow, taking you through the foundations to scaling your music to new audiences worldwide. 
.
.

No BS, no false promises, just a straight forward step by step process for you to follow, taking you through the foundations to scaling your music to new audiences worldwide.

My strategy in a nutshell is utilising Spotify for awareness and building your streams via playlists, WHILST building a fanbase army on social media. 

This is where the real power is - being able to easily access your fanbase as your main return of investment (merch, fan experiences, memberships etc) for your music and NOT being reliant just on Spotify.

This Is The Roadmap

To 1 Million Streams

The only system to take you from Zero to 1 Million

The Roadmap To 1 Million Streams is broken down into 14 key elements. It’s processed atomically, so you’re focused on one element at a time.

Each element is broken down into separate video modules, teaching you the specifics whilst alleviating overwhelm as you embark on your career as an artist. There’s also an extensive workbook so you are constantly applying the system to YOUR music and career.
.

Introduction To The Roadmap

This is an introduction to what you’re embarking on, answering your key questions before you start. 
  • Welcome To The Roadmap
  • ​Your Key Questions Answered
.

Finding Your Purpose

The Finding Your Purpose element is so vital to your success. Your purpose is why you’re releasing music and what you’re bringing into the world. 
  • Finding Your Purpose: Getting Started
  • ​What Is A Demographic 
  • ​Establishing Your Purpose
  • ​The Key Takeaways
.

Understanding and Defining Your Audience

Understanding your audience is the most important thing you can do. It’s the foundation of what you’re creating, why you’re creating it and HOW you can reach your audience.  
  • Defining An Audience
  • ​Creating Your Avatars
  • ​Luke Bryan Case Study
  • ​Analysing Your Statistics
  • ​How To Actually Define Your Audience
  • ​The Key Factors
.

Your Entrepreneurial Mindset

Your mindset is everything in music. You’re no different to an athlete preparing for a race, if you don’t think in the right way, you can’t succeed. 
  • The 1% Rule
  • ​Your Goals Vs Your Systems
  • ​Fixing The Priorities Problem

Start Spotify Right

Get your Spotify right, first time. There’s so much wasted real estate on artist’s pages and each optimisation means more fans for you. 
  • This Is What Spotify Wants
  • ​Understanding The Algorithm
  • ​The Set Up

06. Platform Set Up and Audit
Your chosen social platform is incredibly important as this is where we will house your fanbase so you are always able to target them with your music and content.  

● This Is What Spotify Wants
● Understanding The Algorithm
● The Set Up

07. Becoming A Calendar Ninja
Your calendar is your life or death when it comes to music. Artists face problems when they don’t strategise properly. The calendar makes sure you achieve your goals.  

● The Priority Problem Explained
● Key Areas To Success
● The Key Elements To Creating Your Calendar
● The Calendar Build From Scratch

08. Your Social Media Content Plan
Right now, social media is vital. It’s the easiest way to get your music out there organically and build a fanbase. But you need a plan to stick too, otherwise overwhelm creeps in.  

● The Purpose Of Content
● Ranking Your Content Effectively
● Quality Vs Quality (The Balance)
● Context Context Context
● A Crash Course In Creating Professional Content
● How To Break Down Content (Save Time!)

09. Organic Growth Hacking
This module is all about building online organically - for free. There is still a lot of organic growth possible, you just need to strategise in the right way. 

● How To Grow Organically
● Testing Your Creative
● The Ultimate Guide To Instagram Growth
● Instagram Posting Checklist

10. Paid Growth Hacking
Paid growth hacking is when you pay to put your music in front of a chosen audience. It can scale your growth massively, but there are a lot of pitfalls to be aware of.

● The Purpose of Paid Media
● Examples Of Incredible Ads You Can Steal
● Your Questions Answered

11. Your Release Strategy To 1 Million Streams
Now let’s release your music the right way! This is the most up to date, in depth and comprehensive release strategy in the world. 

● The Set Up
● Timing Is Everything
● The Ultimate Release Checklist
● Your 6 Week Release Plan
● Follow The 21 Day Release Strategy
● What Is A Release To You?

12. Setting Up Your Ads
Many artists get ads completely wrong and they hinder rather than help. Ads are incredible, but you need to do it in a strategic way.

● The Actual Purpose Of Ads
● Setting Up Your Signpost Ads
● Setting Up Your Spotify Ads

13. Navigating Playlists
Playlisting is key to scaling to 1 million streams. These modules take you through exactly how to get onto real, legit playlists anywhere in the world. 

● What You Need To Know About Playlists
● How To ACTUALLY Get Onto Playlists

14. Scaling To 1 Million And Beyond
The final countdown! This section is dedicated to how you scale upwards to the 1 million mark. 

● The Key Factors To Scaling 
● The Recap
●  Frequently Asked Questions
●  The Final Message

The Music Industry Changes

All The Time

Which is why I keep the Roadmap completely up to date every month so you can trust that you are getting the best information I provide you with everything you need, so you can focus on what matters, creating incredible music and inspiring content.

My promise to you is that I will always support you and give you everything you need to succeed, whilst helping you to enjoy the process of releasing your music into the world.

The Roadmap To 1 Million Streams is the ONLY system you need to succeed with your music, right now.

But Don't Hear It

From Me...

Meet Sam

In 8 months he has started from zero to hitting over 1 million streams on Spotify, getting on thousands of playlists and smashing over 50k+ fans on Instagram.

Here's his story!

Meet Michael

 For his first release, he hit over 120k streams on Spotify within the first month, leading to him being offered a sync deal for his music.

Here's how he did it! 

Meet Emerger

They are a duo who hit over 100k streams on their recent release. They won a songwriting competition hosted by Abbey Road Studios and were chosen by Apple Music to be featured on Artist Spotlight.

Meet Alan

He is an international DJ, having worked alongside artists like Zedd, Tiesto and J Balvin.

He recently was asked to create music for a campaign for Tesla.

Meet Mike

He is in a band called The Wild and Free who recently recorded with legendary Producer Matt Squire who has produced All Time Low, Panic! At The Disco and and Sum 41.

That's not all...

So Damian, I’m in.

What’s the price?

You can gain access to The Roadmap To 1 Million Streams for just 

$499
$349 Lifetime Membership

I am currently running a rare offer to get a Lifetime Membership to DK-MBA.
Sign up today and you’ll get:
  • Immediate access to The Roadmap To 1 Million Streams and 50+ hours in the course library
  • Lifetime access to all new courses and updates as we release them
  • ​Direct support with Damian through his Exclusive Community.

So Damian, I’m in.

What’s the price?

Black Friday Offer! You can gain access to The Roadmap To 1 Million Streams for just 

$349 Full Lifetime Access!

To get full lifetime access to DK-MBA including all future updates at no extra cost!
Sign up today and you’ll get:
  • Immediate access to The Roadmap To 1 Million Streams and 50+ hours in the course library
  • Lifetime access to all new courses and updates as we release them
  • ​Direct support with Damian through his Exclusive Community and access to his personal
    Whatsapp Number.

THERE'S MORE...

.
The Roadmap To 1 Million Streams is just one part of my Academy, DK-MBA.
.
You also get over 50 hours of courses ranging from Advanced Facebook Advertising and Music Monetisation Mastery all the way to Creating Stadium Sounds for your music.

As well as myself, courses are led by Music Industry Experts such as Chris Leonard (Co-Writer, Ed Sheeran) and Jon Shone (Musical Director, One Direction). 

Whether you’re just starting out or have been releasing music for 10 years, I can help you succeed.

Your membership

includes:

The Roadmap To 1 Million Streams

The flagship 8+ hour course taking you to over 1 million streams.

Industry Defining Course Library

40+ hours of courses from music industry leaders.

Access to Sonar

Get immediate access to our premium playlist finder and curator tool.

Weekly Livesessions with Damian

Get your questions answered directly from Damian in weekly livesessions.

The Exclusive Community

DKMBA has the best music community online, fact. Our community is via a private Facebook group and built in forums.

Damian’s Personal WhatsApp

Message Damian anytime on WhatsApp to work together on your music (Pro only).

Get on the DKMBA Discover Playlists

Damian put together his own Spotify playlists for the industry and you can get featured instantly.

Direct Feedback Quickly

Damian and his team aim to reply within 24 hours, meaning that you’ll always be able to get fast feedback on your music and strategy.

Access your Music Career Toolkit

Grab over 50 essential tools, documents and resources for your career quickly and easily.

Frequently Asked Questions

Do I need to pay for The Roadmap To 1 Million Streams separately to DK-MBA?

Nope! The Roadmap To 1 Million Streams is part of the DK-MBA membership as the flagship course. All you need to do is sign up to get it!

What if I’m not releasing music yet?

DK-MBA is perfect for you at any stage of your career. Working with Damian is invaluable, regardless of whether you’re just starting out with no music yet or you’ve been releasing music for years. It’s actually preferable that you join prior to releasing music as you can make more informed decisions about your music and brand. 

What else is in DK-MBA?

DK-MBA has a course library of 50+ hours of courses from myself and other industry experts. I run weekly livesessions, there’s a playlisting tool called Sonar to get you playlisted, there’s templates, databases, cheatsheets, forums, seminars and my incredible Exclusive Community which I’m so proud of.

What if I join and then decide it’s not for me?

You can cancel at any point - you just need to email [email protected]. 

GET THE LIFETIME MEMBERSHIP
 LIMITED TIME ONLY

Step 1: Your information
LAST STEP: Payment details
Item Price
$349
Here's a reminder of everything you'll get today!
  • The Roadmap To 1 Million Streams Full Course
  • 50+ Hours of Industry Defining Courses
  • Access to our playlisting tool Sonar
  • Weekly LIVE Sessions With Damian
  • Exclusive Music Community
  • ​Get on the DK-MBA discover Spotify playlists
  • ​​Fast and direct feedback
  • ​Access your music career toolkit

We hit 1,000,000 total streams on Spotify… New single this week hit 10,000 in first week.

Andrew Gemmell
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